Having worked with a couple of start-up entrepreneurs  in Lesotho in the past five years, I have heard complains such as “people do not understand my product”, or “Basotho do not want to support other Basotho businesses”, or “people like my product but are not willing to pay for it”. When you start asking such entrepreneurs whether they ever embarked on a market research prior to developing their products, the common response is that, they Read more about What is Design Driven Entrepreneurship and How is Relevant for Start-up Entrepreneurs?[…]