What is Design Driven Entrepreneurship and How is it Relevant for Start-up Entrepreneurs?

Having worked with a couple of start-up entrepreneurs  in Lesotho in the past five years, I have heard complains such as “people do not understand my product”, or “Basotho do not want to support other Basotho businesses”, or “people like my product but are not willing to pay for it”. When you start asking such Read more about What is Design Driven Entrepreneurship and How is it Relevant for Start-up Entrepreneurs?[…]

What is Design Driven Entrepreneurship and How is it Relevant for Start-up Entrepreneurs?

Having worked with a couple of start-up entrepreneurs  in Lesotho in the past five years, I have heard complains such as “people do not understand my product”, or “Basotho do not want to support other Basotho businesses”, or “people like my product but are not willing to pay for it”. When you start asking such Read more about What is Design Driven Entrepreneurship and How is it Relevant for Start-up Entrepreneurs?[…]

What is Design Driven Entrepreneurship and How is Relevant for Start-up Entrepreneurs?

Having worked with a couple of start-up entrepreneurs  in Lesotho in the past five years, I have heard complains such as “people do not understand my product”, or “Basotho do not want to support other Basotho businesses”, or “people like my product but are not willing to pay for it”. When you start asking such Read more about What is Design Driven Entrepreneurship and How is Relevant for Start-up Entrepreneurs?[…]