SME development and entrepreneurship in Lesotho:

Lesotho, the Mountain Kingdom in southern Africa, is experiencing a surge in SME development and entrepreneurship. With a growing number of ambitious individuals venturing into the business world, the country’s economy is evolving rapidly. The entrepreneurial spirit in Lesotho is driving innovation and creating new opportunities for economic growth.  As the government continues to implement supportive policies and initiatives, the future looks promising for small and medium-sized enterprises in Lesotho. From agriculture to technology, diverse Read more about SME development and entrepreneurship in Lesotho:[…]

Getting, Keeping and Growing Customers: Could Design Thinking help startups to increase sales?

Research shows that 42% of start-ups fail because there is no market need for the product or service developed. The good news is, this can be solved!!! There is clear indication and research that has been done to prove that applying Design Thinking techniques in organizations results in increase and improvement in sales. Falon Fatemi, in her article on Forbes, explains clearly how Design Thinking translates to improved sales. Below are a few points from Read more about Getting, Keeping and Growing Customers: Could Design Thinking help startups to increase sales?[…]

What is Design Driven Entrepreneurship and How is it Relevant for Start-up Entrepreneurs?

Having worked with a couple of start-up entrepreneurs  in Lesotho in the past five years, I have heard complains such as “people do not understand my product”, or “Basotho do not want to support other Basotho businesses”, or “people like my product but are not willing to pay for it”. When you start asking such entrepreneurs whether they ever embarked on a market research prior to developing their products, the common response is that, they Read more about What is Design Driven Entrepreneurship and How is it Relevant for Start-up Entrepreneurs?[…]

What is Design Driven Entrepreneurship and How is it Relevant for Start-up Entrepreneurs?

Having worked with a couple of start-up entrepreneurs  in Lesotho in the past five years, I have heard complains such as “people do not understand my product”, or “Basotho do not want to support other Basotho businesses”, or “people like my product but are not willing to pay for it”. When you start asking such entrepreneurs whether they ever embarked on a market research prior to developing their products, the common response is that, they Read more about What is Design Driven Entrepreneurship and How is it Relevant for Start-up Entrepreneurs?[…]