Having worked with a couple of start-up entrepreneurs  in Lesotho in the past five years, I have heard complains such as “people do not understand my product”, or “Basotho do not want to support other Basotho businesses”, or “people like my product but are not willing to pay for it”. When you start asking such entrepreneurs whether they ever embarked on a market research prior to developing their products, the common response is that, they Read more about What is Design Driven Entrepreneurship and How is it Relevant for Start-up Entrepreneurs?[…]

Can Design Thinking Drive Creativity and Customer-Centricity in Entrepreneurship? Design Thinking is a process for creative problem solving. It is a human-centered discipline which encourages organizations to focus on the people they’re creating for, which leads to better products, services, and internal processes (https://www.ideou.com/blogs/inspiration/what-is-design-thinking). More often than not, entrepreneurs create products that don’t sell in the market, or rather, that don’t have a market at all. They design products from their own perspective and not Read more about Can Design Thinking Drive Creativity and Customer-Centricity in Entrepreneurship?[…]