Getting, Keeping and Growing Customers: Could Design Thinking help startups to increase sales?

Research shows that 42% of start-ups fail because there is no market need for the product or service developed. The good news is, this can be solved!!! There is clear indication and research that has been done to prove that applying Design Thinking techniques in organizations results in increase and improvement in sales. Falon Fatemi, Read more about Getting, Keeping and Growing Customers: Could Design Thinking help startups to increase sales?[…]

What is Design Driven Entrepreneurship and How is it Relevant for Start-up Entrepreneurs?

Having worked with a couple of start-up entrepreneurs  in Lesotho in the past five years, I have heard complains such as “people do not understand my product”, or “Basotho do not want to support other Basotho businesses”, or “people like my product but are not willing to pay for it”. When you start asking such Read more about What is Design Driven Entrepreneurship and How is it Relevant for Start-up Entrepreneurs?[…]

What is Design Driven Entrepreneurship and How is it Relevant for Start-up Entrepreneurs?

Having worked with a couple of start-up entrepreneurs  in Lesotho in the past five years, I have heard complains such as “people do not understand my product”, or “Basotho do not want to support other Basotho businesses”, or “people like my product but are not willing to pay for it”. When you start asking such Read more about What is Design Driven Entrepreneurship and How is it Relevant for Start-up Entrepreneurs?[…]

Can Design Thinking Drive Creativity and Customer-Centricity in Entrepreneurship?

Can Design Thinking Drive Creativity and Customer-Centricity in Entrepreneurship? Design Thinking is a process for creative problem solving. It is a human-centered discipline which encourages organizations to focus on the people they’re creating for, which leads to better products, services, and internal processes (https://www.ideou.com/blogs/inspiration/what-is-design-thinking). More often than not, entrepreneurs create products that don’t sell in Read more about Can Design Thinking Drive Creativity and Customer-Centricity in Entrepreneurship?[…]