Research shows that 42% of start-ups fail because there is no market need for the product or service developed. The good news is, this can be solved!!! There is clear indication and research that has been done to prove that applying Design Thinking techniques in organizations results in increase and improvement in sales. Falon Fatemi, in her article on Forbes, explains clearly how Design Thinking translates to improved sales. Below are a few points from Read more about Getting, Keeping and Growing Customers: Could Design Thinking help startups to increase sales?[…]